GameFlume Terms & Conditions

1. About GameFlume and your agreement

GameFlume is a specialist creator-sourcing service offered by BrandFlume. These terms apply to GameFlume business clients and the Creator Pilot. The contracting business and its details will be identified in your written proposal or order confirmation.

A paid engagement is formed when we and you confirm the brief, scope, fee and these terms in writing. Sending an enquiry or creator application does not book a pilot, create a payment obligation or enter you into a paid client agreement. Any changes to these terms for your engagement must be agreed in writing; specific agreed terms take priority where they expressly differ.

These terms apply to GameFlume only. BrandFlume's other services remain subject to their own BrandFlume Terms & Conditions.

2. Creator sourcing and pre-qualification

We source potential gaming and iGaming creators against your agreed brief. Our service includes:

• Creator sourcing and research.
• Initial screening and pre-qualification against the agreed GEO, platform, niche, audience and experience requirements.
• Review of available audience, engagement and partnership information, and initial enquiries about interest and availability.
• A shortlist for your review, followed by agreed introductions or handover.

References to “vetting”, “pre-vetted” or “qualified” mean this initial screening and assessment of fit against your brief. They do not mean legal, licensing, advertising or regulatory approval, or a guarantee that information supplied by a creator is complete or independently verified.

GameFlume does not operate gambling services, act as a gambling affiliate, provide a betting or casino platform, or provide a gambling advertising platform. It is not a legal or regulatory compliance service. Campaign management, creator contracts, content production, media buying, tracking and reporting are outside this pilot unless separately agreed in writing.

3. The £950 one-off Creator Pilot

The Creator Pilot fee is £950 for one agreed sourcing brief and a shortlist of up to 10 pre-qualified creators, including the sourcing, research, screening, qualification and introduction/handover described above. This is a one-off service with no automatic renewal or subscription. Creator fees and third-party campaign costs are separate and are not included.

Before you book, we confirm in writing the intended creator quantity (up to 10), selection criteria, expected delivery schedule, introduction/handover method and any applicable VAT treatment and total amount payable. No additional service or charge will be added without your written agreement.

Unless the written confirmation says otherwise, the invoice is payable before work starts. The service begins after we have received payment and the complete brief and both parties have confirmed the scope in writing. We will use reasonable care and skill in performing the agreed sourcing work.

4. Shortlist delivery and changes to the brief

Delivery means providing the agreed shortlist by email or another agreed method, identifying the creators, their relevant profiles, the available information supporting their fit against the brief, and the agreed introduction or contact handover. You decide which creators to approach or engage. Delivery does not require a creator contract to be signed or a campaign to launch.

“Up to 10” is the pilot maximum, not permission to substitute an arbitrary smaller delivery for the quantity we agreed. If we cannot source the agreed number or satisfy a material agreed criterion, we will explain the shortfall and discuss a revised deadline or brief, a reduced shortlist with a proportionate fee reduction, or cancellation and a refund for the undelivered part. A reduced scope must be agreed with you in writing.

A substantial change to GEOs, niche, platforms, audience criteria or campaign requirements may require additional sourcing and a revised schedule or fee. We will pause the affected work and agree any change before proceeding. You can retain the original brief or cancel under section 5; we do not automatically charge for a new pilot.

If we need information or feedback from you, please respond within 10 working days where practicable. We may pause work and adjust the schedule while waiting. After 30 days without a response, we may give written notice to close the engagement, accounting for completed work and refunding any unused balance under section 5. Silence does not constitute approval or completion of an undelivered shortlist.

5. Cancellation, corrections and refunds

If you cancel before sourcing work begins, we will refund the pilot fee in full. If you cancel after work begins, we may retain a reasonable proportion for work already completed, supported by a written explanation, and refund the balance. Retained charges will not exceed the agreed pilot fee, and we will not charge twice for the same work.

If the delivered service materially fails to meet the agreed scope, notify us promptly with the relevant details. We will offer to correct the issue within a reasonable agreed period without an additional sourcing fee. If we cannot correct it, we will refund a fair proportion of the fee attributable to the deficient or undelivered part and explain the calculation in writing. If we cannot supply any service of agreed value, we will refund the fee in full. These remedies for our failure to supply the agreed service are separate from the cancellation deductions above and do not remove any rights or remedies that cannot lawfully be excluded.

After a conforming shortlist and agreed handover have been delivered, a refund is not due solely because you choose not to engage a creator, a creator later declines, or a campaign does not achieve the results you hoped for. That does not excuse a failure by GameFlume to perform the agreed service with reasonable care and skill.

Agreed refunds will be made within 14 days to the original payment method where practicable. There are no recurring payments to cancel.

6. Client approval and iGaming responsibilities

You must provide accurate information about your business, campaign and requirements. Inclusion in a GameFlume shortlist does not establish that a creator is legally or regulatorily suitable for your particular campaign. You must carry out your own final suitability, approval and compliance checks before engaging a creator or publishing content.

You remain responsible for:

• Deciding whether a creator is suitable and giving final creator and campaign approval.
• Applicable legal, regulatory and advertising compliance, including gambling licensing requirements.
• Permitted GEOs, territorial restrictions, audience eligibility and age/young-person requirements.
• Campaign claims, offers, promotional messaging and the content ultimately published by creators.
• Creator contracts, commercial arrangements, payments, usage permissions and any required disclosures or advertising labels.
• Ensuring your gambling services and promotions comply with the laws, regulations and platform rules applicable to your business and each target market.

Passing your requirements to GameFlume does not transfer these responsibilities or constitute compliance approval. Obtain appropriate specialist advice where needed. Nothing in these terms excludes any legal obligation that applies directly to GameFlume.

7. Creator information, availability and platforms

Research may rely on public profiles, third-party platforms and information supplied by creators. We will take reasonable care in reviewing and reporting the information available to us and will flag material gaps we identify. Audience figures, engagement estimates, experience and availability can be incomplete, inaccurate or change after review.

We do not control creators or third-party platforms and cannot guarantee a creator's continued availability, conduct, responsiveness, content or willingness to agree your commercial terms. Changes in platform rules, access or creator circumstances may affect introductions or a later campaign. Tell us promptly about a material error or failure to meet the agreed brief so we can address it under section 5.

8. No performance guarantee

Creator inclusion does not guarantee engagement, conversions, affiliate revenue, a signed partnership or any campaign result. Past creator performance does not guarantee future performance. The pilot supplies sourcing, pre-qualification and introductions; campaign performance depends on the creator, your offer, content, commercial arrangements, platforms and other circumstances.

9. Intellectual property and creator relationships

You retain your existing brand and business intellectual property. Creators retain their rights in their content unless they agree otherwise with you. BrandFlume retains its existing sourcing methods and materials, while you may use the delivered shortlist for the agreed purpose of assessing and engaging the introduced creators.

Unless a separate service is agreed, you negotiate and enter into any subsequent creator agreement directly, including fees, approvals, content rights, advertising permissions, disclosures and compliance obligations. GameFlume does not claim ownership of creator content or of the relationship formed between you and an introduced creator. An introduction does not grant a licence to use a creator's content.

Creator applications are expressions of interest only. They do not guarantee selection, work, payment or an exclusive relationship with GameFlume.

10. Confidentiality and personal information

Both parties will keep non-public briefs, commercial information and other information reasonably understood to be confidential secure, use it only for the engagement, and disclose it only to people who need it for that purpose and are bound by appropriate confidentiality obligations. We will agree what may be shared with prospective creators before sharing a confidential brief.

This does not cover information already lawfully known, publicly available without a breach, independently developed or lawfully received from another source. A disclosure required by law is permitted, with advance notice where lawful and practicable. Confidentiality continues after the engagement while the information remains confidential.

If we engage sourcing support, appropriate confidentiality and data safeguards must apply, and we remain responsible for the agreed sourcing service. An introduced creator is not, solely by being introduced, our subcontractor for your subsequent campaign.

Both parties must handle personal information lawfully and securely. Our website's Privacy Policy describes our handling of enquiry and application information. Client access to a shortlist does not authorise unrelated marketing, public disclosure or onward sale of creator information. Any additional data-sharing arrangements needed for a particular engagement must be agreed separately.

11. Liability

We remain responsible for performing our agreed sourcing service with reasonable care and skill. Responsibility for third-party creator information, behaviour, content, availability, platform changes and your decisions after delivery is subject to that obligation: we do not assume responsibility for matters outside our reasonable control or for the client compliance and campaign decisions described above.

Subject to the exceptions below and to the extent permitted by law, our total liability arising from a Creator Pilot is limited to the fees paid or payable for that pilot, unless a higher amount is agreed in writing. To the extent permitted by law, we are not liable for lost profits, affiliate revenue, anticipated savings or business opportunities, or for indirect or consequential loss.

Nothing limits or excludes liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability or remedy that cannot lawfully be limited or excluded. The limitations apply only where legally enforceable; they do not amount to a disclaimer of all responsibility for our own work.

12. Concerns, governing law and updates

Contact hello@brandflume.com with any concern so we can try to resolve it promptly. Unless your written agreement provides otherwise, the engagement is governed by the law of England and Wales and disputes are subject to the courts of England and Wales.

We may update the website terms for future engagements. The version agreed when your pilot is confirmed continues to apply to that engagement unless both parties agree a change in writing.