The Problem
Most Brands Don't Have a Product Problem.
They Have a Distribution Problem.
No Live Hosts
Finding TikTok Live hosts who can actually convert — not just talk — is the biggest bottleneck brands face in live commerce.
UGC Creators Are Hard to Find
Finding reliable UGC creators who understand your brand and produce consistently is a challenge most brands don’t have the time or network to solve in-house.
Affiliate Recruitment Is a Bottleneck
Finding quality affiliate creators who actually convert takes more time and effort than most brand teams can dedicate. Outreach alone yields a 1% response rate.
Recruitment Takes Too Long
Sourcing, vetting, and onboarding creators is a full-time job. Most brands don’t have dedicated recruitment ops, so talent pipelines stall before they start.
Most Brands Don't Have a Creator Problem. They Have a Talent Acquisition Problem.
The hardest part of TikTok Shop isn't finding creators. It's finding creators who can actually sell. Most brands waste months recruiting affiliates, testing hosts, and onboarding talent that never converts.
Services
Recruitment-First Talent Infrastructure
Three specialist services designed to help brands find and place creator talent for TikTok Shop commerce.
Process
How It Works
A structured four-phase approach to sourcing and placing creator talent.
Brief
Define creator type, product category, market and commission structure.
Source
Outbound recruitment through TikTok, Instagram, creator communities and internal databases.
Vet
Review engagement, content quality, communication skills and sales ability.
Handover
Receive vetted creators or hosts and work directly with them.
Brief
Define creator type, product category, market and commission structure.
Source
Outbound recruitment through TikTok, Instagram, creator communities and internal databases.
Vet
Review engagement, content quality, communication skills and sales ability.
Handover
Receive vetted creators or hosts and work directly with them.
How We Work
How does the process work since we don't do strategy calls?
We work 100% asynchronously to respect your time and keep costs low. You fill out our detailed brief, we source and vet the talent using async sales auditions, and we hand over the final candidates for you to manage. No endless meetings, just results.
Recruitment Infrastructure for TikTok Shop
Recruitment Infrastructure for TikTok Shop
We help brands build creator pipelines without building an internal recruitment function.
Creator pipelines, not one-off campaigns
We help brands build consistent pipelines of vetted creator talent so you can hire and scale without building an internal recruitment team.
- TikTok Live sellers
- Affiliate streamers
- Commission-based hosts
- Product demo creators
We find the talent. You own the relationship. No ongoing management fees, no campaign retainers.
Sourced for conversion, not vanity metrics
Direct relationships with every creator we place
UK and US creator pipelines built to order
Built for Brands Scaling Through TikTok Shop
Built for Brands Scaling Through TikTok Shop
Especially effective for products that convert through demonstration, repetition, urgency, and creator trust.
Positioning
Creator infrastructure built for conversion.
We source and vet creator talent so you can hire with confidence. No campaigns to manage, no ongoing retainer, just direct access to creators who can sell.
Apply
Apply for Partnership
We work with a limited number of consumer brands focused on creator-led growth.
What's your brand name?
The brand you want to scale through creator commerce.
Creator Network
For Creators
We work with creators producing authentic short-form content across skincare, wellness, beauty, and lifestyle.